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28 Nov

How to Reduce SEO Costs



If you look at any of the thousands articles about SEO, you’ll definitely see that every author speaks about on-site and off-site SEO factors. And the fact that only 1 of 50 commercial websites has strong on-site SEO factors makes me really confused: if it’s so simple and essential, why business owners ignore them? I think the answer is simple: no one wants to make changes in a ready-to-work website postponing it’s launch or confusing visitors with the new navigation menus.

That’s why we collected TOP-10 recommendations for your on-site SEO factors optimization without making significant changes in the website structure and navigation:

1. Check Your Metatags

Write unique titles and descriptions to every page on your website. If you have tons of pages (e.g. products reviews at an online shop), just make 1 template which will allow the content management system of your website to generate them automatically.

2. Check the Pages’ HTML

H1-H5 html-tags work for Google like waypoints: they make your content easier to read and understand. Do not underestimate the meaning of a correct page formatting.

3. Page Means Content

Check your website for the URL’s which do not contain any content. Do you really need them? People come to your website not for blank pages. If you want your website ranking to be high, make sure people will have something to do on it: add relevant pics, videos, reviews, tips, etc. But please, avoid keyword stuffing in the content or meta tags – I wouldn’t touch it with a 10-foot pole.

4. Make Sure Your Website Loads Fast

Many webmasters forget about this factor of rankings: Google likes websites which download fast – it’s good for Googlebot, it’s great for users. If you have to wait 10 seconds before you see your website in the browser, maybe you should consider changing hosting or implementing the gzip compression.

5. What Can URLs Tell You?

If nothing, you deprive Google of a great opportunity to understand what this page is about. Make your website URLs descriptive – it’s not so hard to do:

- add a keyword in the beginning of the URL

- separate words in the URL with hyphens

- make sure the URL is short and informative

6. Check Your Website for Duplicate Content

Every content management system generates duplicated content now and then. Disallow duplicated pages from indexation in robots.txt or add rel=”canonical” tag on the pages which duplicate the content of others.

7. Improve the Navigation

Think about what people will do if they are not ready to make a conversion after reading the landing page content. Add breadcrumbs on the top of the page or a “related” block at the page bottom.

8. Check Your Keywords List

As you already know, a good choice of keywords is the key to a successful Internet marketing campaign. So, if you’re selling cars, check if there are no keywords like “Chevrolet photos” there.

9. Add Internal Linking

If you have a bunch of related content on your website, let visitors know about it. Add links to related pages within content. Use Wikipedia as a good example.

10. Let Google Know About All Pages on Your Website

Add a sitemap.xml file in the root directory of your website and submit it to Google via Webmaster Tools. It will definitely help the website’s indexation.

The effectiveness of these recommendations depends on a current website state. But anyway, you shouldn’t start any off-site SEO activities before handling these points: ignoring such simple things can double up your SEO budget. So, be sure you’re promoting a website which is really ready for it.

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