March witnessed a number of important events in the field of digital marketing, including a one-day LinkLove Conference in London, the announcement of the March Mozscape Index, SMX West conference, Panda update 25 and the publication of the top PPC management companies.
Two of these events were of particular interest to us and, as a result, they were analysed in more detail and will be presented in the Editor’s Picks below.
Panda Strikes Back!
Matt Cutts, Google head of spam search, finally announced a new Panda update at SMX West in mid-March.
Now for those of you who have forgotten about this Google content-control pest…
Google’s Panda Update is a much-dreaded, regularly-updated filter introduced in 2011 to stop sites with poor quality content from working their way into Google’s top search results.
THEY NEVER KNEW HOW IT HIT THEM
Although the update was launched a while ago, most webmasters are still divided in their opinions about the effects of the new update, reporting 5% to 25% change in the keyword rating, which means that the rolling-out has now become much smoother and less stressful.
PANDA IS CHANGING (it’s all a conspiracy)
According to Google head of spam search, future updates are not likely to be confirmed by Google due to their inclusion in the indexation process and a much more gradual deployment which will help avoid major crashes.
The above mentioned facts spawned a plethora of ambiguous comments on both Google’s secrecy and strive for more ethical content. The conclusion that we can make now is that future “pandas” will become even more invisible/invincible and tenacious, and, consequently, more difficult to deal with.
CAN WE FIGHT PANDA?
Since the last update a number of SEO experts have tried to trace “panda influence” to certain web-site content, as well as to determine its main characteristics and peculiarities in terms of content tolerance. However, these attempts had little, if any, success.
Speaking of the efficiency of the new update, clearly, there are several more Panda-related glitches to overcome, ranging from ranking mismatch of directory web-sites to theft of content and original images. These are the most important issues that Google will, most likely, tackle in the near future, by using its live viewers to rate web-sites, implementing a system penalizing content advertorials and killing off link networking.
TOPSEOS.com Announces Best PPC Companies in March 2013
After a detailed examination topseos.com, an independent authority on PPC providers, released a list of fifty best pay per click management companies in the online marketing industry for March 2013.
WHY DO THEY DO IT?
The list seeks to give a wider perspective for businesses and individuals searching for the most efficient providers on the market and helps to keep track of the latest developments and achievements in the industry.
HOW DO THEY DO IT?
According to topseo.com, the evaluation process involves a comparison of the strengths, weaknesses, and competitive advantages of each pay per click management company through the use of a set of evaluation areas. These five areas include campaign analysis, creation of effective ads, keyword selection, automation, and CPA minimization.
The evaluation process also takes into account the clients’ reviews which are used as proof of the companies’ offers and give an insight into the quality of the services provided by the PPC companies.
WHERE DO THEY COME FROM?
The companies which are on the topseo.com list are located in different countries and offer a wide choice of services. Although intended as a register of the best PPC management companies worldwide, the list turned out to be heavily dominated by companies from the USA, Canada, the UK and Australia. For reasons which seem obvious or not so.
WHAT’S THE VALUE OF THE LIST?
Whereas the choice of evaluation areas seems to be quite clear and unambiguous, the list contains no information about the specific factors or criteria used in the course of the evaluation process, which does not contribute to its transparency value.
Therefore, some PPC experts believe that the list should be viewed as a source of reference and not as a standard against which all other PPC providers should be measured. We have all heard of smaller companies which manage to provide competitive business offers tailored to the clients’ needs of accurate audit reports, immediate business involvement and highly-professional online business assessment systems.