That’s been a lot happening around at SESLondon, both at the stage and while networking breaks. There has been plenty of food for thought aired up, lots of hands shaken and surely lots of words said.
In all that buzz, there were certain keywords repeated every so often. In fact, they could shape up a fairly good-looking keyword cloud, with the following words (and phrases) highlighted in big bold font: Content, Context, Content Marketing, Link Building Is Dead, Social Is About Humans, Programmatic Marketing, and Optimize.
All these keywords are proper candidates for forming an upcoming Internet marketing paradigm: things indeed are changing, and one in the industry no longer can step over these things.
Let’s take a closer look at these key words and phrases.
Content, Context and Content Marketing
SEO is finally married to Content. Period.
Finally, Googlers’ dreams do come true: SEOs are now concerned about quality, relevant and linkable content more than ever before. This major shift from having lots of great SEO-valued links to having lots of cool, users-liked content did happened, and it’s now a matter of time for the industry to fully absorb and use it.
One of the most important things to remember here is being in context. Even if you have a best-on-the-planet bit of content, but it’s out of context, you’re busted. Keep checking whether you go (and lead your clients) with the flow, otherwise your risks are increased big time.
Another sub-word to keep in mind is “curated”. Curated content is our prince now, yet to be King Arthur one day.