The larger (and older) the business is, the more routine is the process of taking a new project on board. With established sales and project launch stages, all processes go in a semi-automatic way and grounds for getting a chill of challenge spirit run rather thin.
Things can be quite different for a smaller and younger business, where literary every new project is in fact a challenge. Starting from the sales point, and getting to the actual project implementation, such business is very likely to get into a risky zone of missed deadlines, inability to communicate the project needs clearly and, what’s more important, undermine client relationships.
Nevertheless, this exercise is rather for the good for an agency business, and here’s why:
1. Every new project makes an agency business face a client’s business. Pretty much like meeting someone new, with all his or her previous experience, current circumstances, needs, hopes and expectations. Apart from broadening horizons, such meetings usually lead to knowledge exchange, both industry and general business.