For Internet users the biggest part of your AdWords campaign remains behind the scene, while an ad is its only visible element. They judge you by only 4 text lines of your ad copy: the headline, 2 description lines and display URLs, and that is all to impress them.
Here we are with some extra tips about how to improve your ads and make them more eye-catching to users.
1. Organize your keywords in tightly relevant ad groups. It sounds trite, but it really guarantees success. A detailed structure will let you write more relevant ads according to your keywords.
Ad group Socks: red socks, green socks, buy red socks, red striped socks, green checked socks.