Pay-per-Click Services

Pay-per-Click (PPC) is an online advertising model of paid traffic generation where advertisers place their ads online and pay for clicks made on these ads. The key PPC systems are Google AdWords and Yahoo! Search Marketing.

PPC advertising is one of the fastest ways to generate highly targeted traffic to a website and maximise the leads and sales potential the website has. Robust targeting options provided by PPC systems facilitate building a perfect match between your services (products) offer and your target audience, turning your advertising campaigns into a stable and effective business revenue source.

IMCREDO proudly possesses the status Google AdWords Certified Partner, and all our PPC Managers are Google AdWords Certified Professionals. Our PPC team has experience with managing 6 digits monthly budgets in retail and services industries, including global marketing campaigns support on the international scale. Our employees’ professional portfolio includes sophisticated Remarketing campaigns strategies development and successful implementation, as well as comprehensive PPC ROI systems development and setup.

From scoping the campaigns structure to comprehensive account management and ROI tracking, we are guided by the principle that cost-effective routes to business goals do exist, and it’s all about expertise, the right strategy and careful execution to follow them.

Our PPC services include:

  • Account/campaign structure scoping
  • Bidding policies development and setup based on the clients’ budgets
  • Geo targeting strategies development and implementation
  • Conversions & ROI tracking setup
  • Ongoing campaigns management
  • Regular actionable reporting 

Our PPC services for Search campaigns include:

  • Initial campaigns setup
  • Keywords research and selection
  • Match types and bids optimisation
  • Landing pages selection in line with QS guidelines
  • Ads writing

Our services for Display campaigns include:

  • Initial campaigns setup
  • Best ads format and messages layout consulting
  • Automated placement strategies development and implementation
  • Managed placements selection
  • Bidding optimisation